[EN] How to Make a Case for Investing in Marketing Automation

So planning for 2016 is in full effect, you’re evaluating new marketing tools for the new year, and marketing automation is at the top of your list (we’re thrilled to hear it!) — but your upper-level management isn’t convinced. Womp. What do you do? How do you convince the rest of your team that the benefits of…

: http://www.pardot.com/marketing-automation/how-to-make-a-case-for-marketing-automation/