Synecdoche. “Rhetorical figure of speech whereby one uses a word figuratively to mean more or part of its whole.” This is how Linea Light Group decided to interpret the technological design of the 6 top products in the stand at Euroluce. The theme was dealt with by extrapolating the main characteristic of each lighting fixture to describe its entirety. The products were installed in such a way as to enhance not only the design itself, but also the material component, highlighted by installations that suggested shapes without, however, translating them into meaning. In this way six environments were created with iconic forms, characterised by pure, almost dreamlike elements, which complemented and at the same time drew attention to the minimalist lines of the products on display. These environments featured 5 products from the Material & Design Lighting collection: Mongolfier, Monarque, Diphy, Oxygen and Flurry in brand new versions with new finishes, sizes and shapes. Adde… continue
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